Led digital strategy and design across all shopping and workout channels to increase LTV, via a systematic, insights and data-driven approach. Pushed teams’ understanding of the whole human in their consumers, harmonizing it with the holistic Alo Yoga + Alo Moves experience. Established research discipline and mentored ecom designers and researchers.
CROSS POLLINATION OF SHOPPING + WORKOUTS
LIFESTYLE ECOSYSTEM MEMBERSHIP STRATEGY + INSIGHTS
INSIGHTS & INNOVATION PROPOSAL
