I started in eCommerce UX/Digital Product, sketching my vision for the Product Detail Page (aka “money page”) and seeing it come alive, partnering with brand design, data, research, marketing, engineering, and inventory teams.
I was then handpicked for their incubator, Valiant Labs, concepting, designing, and researching new app ideas for workout motivation. In my third role, I ran qualitative and quantitative research on digital products and services, shoes, and store experiences in the Data & Analytics COE.
• New cloud shopping platform placed Nike as an industry leader in DTC, enabling over $5B in global annual sales
• PDP redesign led to record-high, industry-leading NPS of 72, with a 6.5% conversion lift via TrueFit tool
• Development of new features and scalable technologies in SNKRS helped the app eclipse $1B in annual revenues
www.nike.com
Product Detail Page (PDP) redesign: from sketch to reality
Nike ID Customization
Valiant Labs Incubator
Global Consumer Insights (Research, Data, Analytics)
Service Experience Concepts
